Shooting for the stars with NASA and UClan Water Bottle Rocket Challenge website

A leading Staffordshire marketing agency has helped to make a Guinness World Record attempt to launch the most water bottle-rockets in 24 hours, go off with a bang.

Lesniak Swann, a fully integrated marketing communications agency based in Staffordshire, were selected by the University of Central Lancashire (UCLan) to build the website for the 24 hour Water Bottle Rocket Challenge after working with the University on several other projects. The challenge was a joint project between NASA, Rokit and UCLan.

Work on the interactive site began earlier in the year, containing all of the information about the attempt, but also crucially acting as a central point for participants to upload their launch videos for verification. The upload area had to be capable of withstanding potentially 1000s of uploads in a short space of time, whilst still remaining user-friendly.

Results from the official Guinness World Record attempt will be published once they have verified all of the videos, but initial numbers recorded indicate that over 2500 bottle rockets were launched in 24 hours, from 4^th-5^th July 2012.

Jo Heaton, Project Coordinator, has been impressed with the results.

“Lesniak Swann were chosen to design and build the website after completing several other successful projects for us. As usual, they delivered the site on-time, and were able to accommodate all of our requirements. They really engaged with and understood the project, helping to make it a huge success. We look forward to working with them again in the future.”

Members of staff from Lesniak Swann launch their own water bottle rocket, as part of the 24 hour challenge.

More information on the challenge can be found at http://www.24hourrocketchallenge.com/

To find out how working with Lesniak Swann could help launch your business into the stratosphere, visit www.lesniakswann.com or call 01782 284503

Agency proves itself a cut above the competition with professional mower client

Integrated marketing communications agency Lesniak Swann have been chosen to work with professional mower manufacturers Allett Mowers to launch a domestic mower range.

Allett are traditionally the preferred choice for groundsman professionals, selling to the likes of Lords and Manchester United, but after acquiring the tooling to manufacture a domestic range from Atco, they faced a special challenge to launch a domestic brand without affecting their existing professional reputation.

After a competitive pitch, Lesniak Swann were commissioned to develop the new brand identity and marketing strategy, and were chosen specifically for their experience in consumer marketing and research led approach. After extensive research with consumers and their distribution channel, Lesniak Swann established a brand identity to closely mirror the professional range, to create a halo effect across the domestic range.





The new product range launches this summer, and will be supported by direct mail, consumer advertising, point of sale literature, PR and a website.

Initial reaction to the new product range has been excellent, with resellers and distributors expressing their delight with not only the products but also the supporting collateral. Allett have reported record numbers of pre-orders for Spring/Summer 2012.

Mark Lesniak, director at Lesniak Swann, said “winning an account like Allett is fantastic. The brand is steeped in heritage and engineering excellence. We are proud to be working with a tremendously successful British manufacturing business.”

Austin Jarrett, Managing Director, Allett Mowers said: "We decided to work with Lesniak Swann because of their strategic approach to the launch of our domestic product range. Their research into our marketplace provided valuable insights, ensuring our position in the professional market would not be compromised. The response to the materials released to date has been overwhelmingly positive. Our trust in Lesniak Swann's recommendations has been rewarded with strong figures so far this season, both here and abroad. We're looking forward to an exciting year ahead."

For more information on how working with Lesniak Swann could help grow your business, visit www.lesniakswann.com, or call 01782 284503