Adult Learning Guide from Lesniak Swann transforms College Prospectus

Education marketing specialists Lesniak Swann are no strangers to the design, production and fulfilment of further education prospectuses. With over 10 years experience in education marketing, for Higher and Further Education clients, the team at Lesniak Swann know what it takes to design a prospectus that will engage readers and increase student enquiries.

Designing a college prospectus that appeals specifically to adult learners has its own challenges. The content, layout and design must all appeal to an audience that has several agendas. Professional development, career changes, company training, apprenticeships; the diversity of the students’ reason for seeking a further education provider means that the information must be delivered in a concise format that is easy to navigate.

Having worked with further education provider Stoke-on-Trent College for over 3 years, the latest part-time prospectus produced by Lesniak Swann has enhanced and extended the college’s adult offering.

The new Adult Learning Guide develops the adult branding designed by Lesniak Swann

The new college part-time prospectus develops the adult branding designed by Lesniak Swann, and has been designed as an Adult Learning Guide, rather than a traditional prospectus. The content is focused on career progression, and the layout allows readers to find the course that is right for them easily.

The new layout allows readers to find the right course easily 

QR tags allow mobile navigation to the exact area of the website potential students need to see, and encourage students to enquire and apply online. The adult branding helps to differentiate the guide from the traditional full-time prospectus, and has a more professional focus.

The 84-page college prospectus is being delivered to over 40,000 addresses throughout Staffordshire, and will also be available through schools and other education providers.

Mark Whittaker, Director of Marketing at Stoke-on-Trent College, is looking forward to taking the next step with the adult branding. “The new Adult Learning Guide really develops the adult branding we have been working on for the past couple of years. We’re really pleased to be offering a tailored guide for adult learners, which is focused on their professional needs, as well as their educational aspirations. ”

To learn more about how education marketing specialists Lesniak Swann deliver results for clients, including several Heist award nominations and wins, visit www.lesniakswann.com/education

State-of-the-art engineering meets cutting-edge technology; Lesniak Swann creates new website for Thomas Dudley

Staffordshire based integrated marketing agency Lesniak Swann has developed a cutting-edge website for market-leading manufacturer Thomas Dudley.

Established in 1920, Thomas Dudley engineers a range of bespoke iron castings and bathroom products. With a reputation of manufacturing excellence, Thomas Dudley were looking for a website that would reflect their values of quality, reliability and innovation. After deciding to produce a new website, the company invited a number of consultancies to pitch for the contract and selected Lesniak Swann towards the end of 2012. With over 10 years’ experience creating award-winning websites, Lesniak Swann impressed the team at Thomas Dudley with their unique approach to the design and build process, with a well-researched user-journey plan.

Andy Burton, Marketing Manager at Thomas Dudley explained “The Lesniak Swann team really impressed us with their understanding of our business and how we wanted to develop over the next five years. They placed themselves in the shoes of the user and presented a well thought out journey plan, mapping how visitors would navigate through the site. In addition, their people driven approach and technical know-how were unique and really stood out”.

The new site adopts a clean, modern design

The new site, which can be found at www.thomasdudley.co.uk , adopts a clean, modern design and is compatible with static and mobile platforms. Easy to use product filters and site navigation also allow most products to be found with four or five clicks. Informative video clips, social media streaming and the latest search engine optimisation tools have also been integrated.  

The new site launched this week, and has already been very warmly received. Andy Burton added “we are delighted with both our decision to select Lesniak Swann and the website they have created. The site positions us as a forward-thinking, innovative organisation and we are already discussing a number of other online projects with them”.

Mark Lesniak, director at Lesniak Swann, said “we are seeing an increasing number of businesses come to us because of our unique approach to website design and build, particularly when handling large quantities of products with detailed specifications. It’s not just about the site looking great, it must be a great performer functionally too; optimised for navigation, search, and conversion.”

To find out more about award-winning website design and build, visit www.lesniakswann.com

Here comes the sun: Lesniak Swann delivers new Summer catalogue for Kiniki

Summer has arrived early in the Lesniak Swann office, with the completion of swimwear specialist Kiniki’s new catalogue.

Lesniak Swann, based in Staffordshire, worked on the design and artwork for the new Spring/Summer 2013 catalogue production. After a photo shoot in Portugal, the design team at Lesniak Swann have used a mixture of lifestyle and product images to show off the new range. A fresh design, including fabric name features, makes it easier to browse the new product catalogue. Streamlined product pages make the most of the new lifestyle images, and additional product ranges are included, increasing the choice of fabrics and styles on offer.

The Kiniki Summer Brochure combines lifetsyle and product images to show off the new range

The new 64 page catalogue was designed and ready for print in under a month, and is being delivered to customers throughout April and May.

The team at Lesniak Swann have over 40 years’ experience in catalogue production, in a huge variety of sectors, from electronics and furniture to fashion and ceramics. Drawing from their experience in off-the-page selling techniques, Lesniak Swann have designed the catalogue to maximise sales, showing the product clearly with the right levels of detail to help make the crucial purchasing decision.

Kiniki, who are a leading tan-through swimwear specialist, have established a reputation for quality products manufactured in the UK. Director James Walker has been pleased once again with the catalogue production: “The fresh new look of the catalogue really enhances the new range. This is our best collection to date and it’s great for us to be so busy this early in the season.”

The new Kiniki Spring/Summer 2013 range can be seen at www.kiniki.com

For more information about catalogue production in Staffordshire and beyond, visit www.lesniakswann.com