Consolidated, bespoke and updated; Lesniak Swann delivers a brand new group website for Social Housing client Calico

With three separate websites to manage, social housing provider Calico wanted an easier-to-use system that would better reflect their expanding range of services online. When the time came for an update, Calico selected Staffordshire-based integrated communications agency Lesniak Swann to redesign the websites. With 10 years’ experience with social housing clients and an expert web team, Lesniak Swann was able to design a solution to perfectly fit Calico’s needs. 

Rather than rework the three sites separately, Lesniak Swann were tasked with consolidating the sites into one easy-to-manage group website. The comprehensive new site is designed to benefit Calico’s residents, with a user-friendly interface, fresh graphics and a host of new features. A range of additional functions are now available, including a job module which manages residents’ online job searches and applications, and geo-area-coding features that enable residents to search for events and services by postcode. Offering increased functionality and a bespoke content management system, the new site also allows the Calico team to manage the site more easily themselves, and has the flexibility to be expanded with additional modules as needs arise.

The responsive site has a host of user-friendly features

The new website is launching this week, and Calico is looking forward to a website which lives up to their ethos of providing quality services that make a difference to people’s lives.

Darryl Baker, Marketing and Communications manager at Calico, has been impressed with Lesniak Swann’s attention to detail, and processes that incorporate the wider objectives of the website, such as the Ecosystem Plan. Darryl commented:

“As a growing, diverse organisation with a wide variety of clients, we recognised that we needed a website that not only reflected the full range of services we currently provide, but one that can continue to keep up with our business growth.”

Staffordshire health and fitness venue strengthens its business with Mpowering campaign from Lesniak Swann

Already having Staffordshire's leading health club to his name, when influential entrepreneur Mo Chaudry secured a second gym site in Newcastle-under-Lyme, he had just 8 weeks to transform the venue to match the state-of-the-art facilities at his original club, and to attract a new membership. Keen to expand the business, and offer the complete lifestyle experience to a wider audience, Mo turned to Staffordshire’s leading marketing communications agency Lesniak Swann.

With extensive experience in brand development, Lesniak Swann designed a campaign to promote the new club, M Club 2, whilst cementing M Club 1 as the premier health and fitness venue in Staffordshire. An introductory membership fee of £29.95 was offered to those who signed up before the club launched, and the campaign was developed to reach as wide an audience as possible, using outdoor media and direct mail.

The concept for the campaign, “MPower Your Life” was designed to communicate the fact that M Club is more than just a gym, offering a complete lifestyle facility. Combining outdoor and direct mail methods, Lesniak Swann ensured that residents of Newcastle-under-Lyme and Stoke-on-Trent were familiar with the M Club brand, and associated it with a premium fitness facility.

The Mpower Your Life campaign ran using outdoor media and direct mail

The fantastic introductory offer, coupled with the extensive marketing campaign, has resulted in a massive uptake of members before the gym opened its doors for the first time last week. Over 1400 members have already signed up, and as news of the prestigious facilities spreads, Mo is confident that this will continue to rise over the coming weeks.

Mo Chaudry commented, “I chose to work with Lesniak Swann for two reasons. Firstly, they understand the strategy behind developing a brand proposition. Secondly, they fit with my preference of using excellent Staffordshire suppliers where possible.”

Mark Lesniak, director at Lesniak Swann, said, “Exercising our brand expertise, we have been able to strengthen the M Club proposition, whilst growing the brand and increasing membership. And all without breaking a sweat; being based locally to M Club we have been able to work closely with Mo to develop a campaign that has delivered excellent results.”

To find out more about how working with Lesniak Swann can get your brand into shape, visit www.lesniakswann.com