Lesniak Swann retains prestigious title

Lesniak Swann, the Staffordshire-based integrated communications agency, has retained it’s place in this year’s Top 100 Agencies outside London list, fighting off competition from thousands of businesses from around the UK.

The Recommended Agency Register (RAR) and The Drum – an influential news magazine for advertising and marketing practitioners, worked together to provide the prestigious top 100 listing. 

To be entered, the agencies had to be on the Recommended Agency Register, ‘highly rated’ by their clients and also located outside of the M25. Hundreds of agencies throughout the Midlands are on the Register, but Lesniak Swann are one of a handful from the region who have made the top 100, and are the only agency in Staffordshire to have won a place.

The coveted title means that Lesniak Swann’s clients have rated them highly in various areas, including ‘Strategy, Design, Digital, Direct Marketing.’

As well as client satisfaction, agencies were also rated on their overall strength, including profitability and growth. This year has seen record turnover for Lesniak Swann, and the company has also grown by 50%, recruiting additional account managers, designers and web developers to the creative team.

Mark Lesniak, joint managing director at Lesniak Swann, said “to be recognised again as one of the best agencies in the country is a real achievement, and is a brilliant way to end what has been a fantastic year for us. You can’t win this award without client recommendation, and it’s a testament to our fantastic team that we’ve managed to retain our place in the Top 100.”

To see why Lesniak Swann have been rated so highly, visit www.lesniakswann.com

Lesniak Swann’s intelligent overseas University website achieves A* results



The complex site was delivered in 3 languages

When it came to selecting an agency to design and develop a multi-language site with a user-friendly Content Management System (CMS), in under a month, the University of Central Lancashire (UCLan) knew that they could count on Staffordshire-based education marketing specialists Lesniak Swann to deliver. The site, designed for the first overseas UCLan campus in Cyprus, has scored highly with students and staff alike. The site has received over 55,000 hits since it launched, with organic traffic driving over 58% of visitors. Applications were made from students throughout the EU, and the first intake of students has just begun their studies at the new campus.

The site was made screen responsive
for mobile use

Having worked with the University for several years and established a strong relationship, Lesniak Swann were able to draw on the diverse knowledge of their programming team to select the most appropriate platform to build the site, and implemented a CMS that would be able to cope easily with multiple languages. The site was programmed in three languages; English, Greek-Cypriot and Russian, and all versions were made screen responsive for mobile use. The turnaround on the project was extremely tight, scheduled less than a month after Lesniak Swann received the brief, but the complex site was delivered on-time.

 Alex Swann, Managing Director at Lesniak Swann, said: “We were approached by UCLan to design and build their site after successfully working with them on a number of other online and offline projects. It would have been lovely to make a site visit to Cyprus, but maybe as a victim of our own success, we managed the process via emails and conference calls - from start to finish!”

Marketing Manager at UCLan Lisa Colman has been impressed with the results: “Lesniak Swann pulled out all the stops to make it happen in such a tight timescale, and their support has continued beyond going live. It has been a joy working with them again.”