Adult Learning Guide from Lesniak Swann transforms College Prospectus

Education marketing specialists Lesniak Swann are no strangers to the design, production and fulfilment of further education prospectuses. With over 10 years experience in education marketing, for Higher and Further Education clients, the team at Lesniak Swann know what it takes to design a prospectus that will engage readers and increase student enquiries.

Designing a college prospectus that appeals specifically to adult learners has its own challenges. The content, layout and design must all appeal to an audience that has several agendas. Professional development, career changes, company training, apprenticeships; the diversity of the students’ reason for seeking a further education provider means that the information must be delivered in a concise format that is easy to navigate.

Having worked with further education provider Stoke-on-Trent College for over 3 years, the latest part-time prospectus produced by Lesniak Swann has enhanced and extended the college’s adult offering.

The new Adult Learning Guide develops the adult branding designed by Lesniak Swann

The new college part-time prospectus develops the adult branding designed by Lesniak Swann, and has been designed as an Adult Learning Guide, rather than a traditional prospectus. The content is focused on career progression, and the layout allows readers to find the course that is right for them easily.

The new layout allows readers to find the right course easily 

QR tags allow mobile navigation to the exact area of the website potential students need to see, and encourage students to enquire and apply online. The adult branding helps to differentiate the guide from the traditional full-time prospectus, and has a more professional focus.

The 84-page college prospectus is being delivered to over 40,000 addresses throughout Staffordshire, and will also be available through schools and other education providers.

Mark Whittaker, Director of Marketing at Stoke-on-Trent College, is looking forward to taking the next step with the adult branding. “The new Adult Learning Guide really develops the adult branding we have been working on for the past couple of years. We’re really pleased to be offering a tailored guide for adult learners, which is focused on their professional needs, as well as their educational aspirations. ”

To learn more about how education marketing specialists Lesniak Swann deliver results for clients, including several Heist award nominations and wins, visit www.lesniakswann.com/education

State-of-the-art engineering meets cutting-edge technology; Lesniak Swann creates new website for Thomas Dudley

Staffordshire based integrated marketing agency Lesniak Swann has developed a cutting-edge website for market-leading manufacturer Thomas Dudley.

Established in 1920, Thomas Dudley engineers a range of bespoke iron castings and bathroom products. With a reputation of manufacturing excellence, Thomas Dudley were looking for a website that would reflect their values of quality, reliability and innovation. After deciding to produce a new website, the company invited a number of consultancies to pitch for the contract and selected Lesniak Swann towards the end of 2012. With over 10 years’ experience creating award-winning websites, Lesniak Swann impressed the team at Thomas Dudley with their unique approach to the design and build process, with a well-researched user-journey plan.

Andy Burton, Marketing Manager at Thomas Dudley explained “The Lesniak Swann team really impressed us with their understanding of our business and how we wanted to develop over the next five years. They placed themselves in the shoes of the user and presented a well thought out journey plan, mapping how visitors would navigate through the site. In addition, their people driven approach and technical know-how were unique and really stood out”.

The new site adopts a clean, modern design

The new site, which can be found at www.thomasdudley.co.uk , adopts a clean, modern design and is compatible with static and mobile platforms. Easy to use product filters and site navigation also allow most products to be found with four or five clicks. Informative video clips, social media streaming and the latest search engine optimisation tools have also been integrated.  

The new site launched this week, and has already been very warmly received. Andy Burton added “we are delighted with both our decision to select Lesniak Swann and the website they have created. The site positions us as a forward-thinking, innovative organisation and we are already discussing a number of other online projects with them”.

Mark Lesniak, director at Lesniak Swann, said “we are seeing an increasing number of businesses come to us because of our unique approach to website design and build, particularly when handling large quantities of products with detailed specifications. It’s not just about the site looking great, it must be a great performer functionally too; optimised for navigation, search, and conversion.”

To find out more about award-winning website design and build, visit www.lesniakswann.com

Here comes the sun: Lesniak Swann delivers new Summer catalogue for Kiniki

Summer has arrived early in the Lesniak Swann office, with the completion of swimwear specialist Kiniki’s new catalogue.

Lesniak Swann, based in Staffordshire, worked on the design and artwork for the new Spring/Summer 2013 catalogue production. After a photo shoot in Portugal, the design team at Lesniak Swann have used a mixture of lifestyle and product images to show off the new range. A fresh design, including fabric name features, makes it easier to browse the new product catalogue. Streamlined product pages make the most of the new lifestyle images, and additional product ranges are included, increasing the choice of fabrics and styles on offer.

The Kiniki Summer Brochure combines lifetsyle and product images to show off the new range

The new 64 page catalogue was designed and ready for print in under a month, and is being delivered to customers throughout April and May.

The team at Lesniak Swann have over 40 years’ experience in catalogue production, in a huge variety of sectors, from electronics and furniture to fashion and ceramics. Drawing from their experience in off-the-page selling techniques, Lesniak Swann have designed the catalogue to maximise sales, showing the product clearly with the right levels of detail to help make the crucial purchasing decision.

Kiniki, who are a leading tan-through swimwear specialist, have established a reputation for quality products manufactured in the UK. Director James Walker has been pleased once again with the catalogue production: “The fresh new look of the catalogue really enhances the new range. This is our best collection to date and it’s great for us to be so busy this early in the season.”

The new Kiniki Spring/Summer 2013 range can be seen at www.kiniki.com

For more information about catalogue production in Staffordshire and beyond, visit www.lesniakswann.com

New website from Lesniak Swann helps eCommerce business run smoothly for Morris Lubricants Online

Now running like a well-oiled machine, Morris Lubricants Online’s new eCommerce website has a streamlined user experience, and additional functionality. A complete redesign and platform upgrade, with fresh graphics and a user-friendly navigation system, ensures that customers find the products they need as easily as possible. Previously, it took up to three clicks to reach a product page; this has been reduced to a single click, funnelling customers more efficiently.

Straight-forward, secure checkout procedures help to keep conversion rates high, whilst tailored product suggestions and promotions help to add value to the customer journey. An intelligent predictive search function and bespoke product finder make it easy to select the right product, further enhancing the conversion rate of the site.

Having been trading online for several years, Morris Lubricants Online had a substantial amount of search engine optimisation factors on their existing site, but this was protected during the build using 301 redirects, and the new site continues to benefit from the existing site’s SEO.

With extensive experience in eCommerce website design and build, +Lesniak Swann have completed the site in time for one of the busiest periods of the year, as motor enthusiasts prepare their vehicles for the summer season.

The new site launches this week, and Morris Lubricants Online are looking forward to reaping the benefits of a site built with the customer journey in mind.

www.morrislubricantsonline.co.uk

Geoff Lawton from Morris Lubricants Online commented: “It was +Lesniak Swann's brief to develop an eCommerce website that both showed off our excellent products and made the business of selling them online much easier. The challenge was to develop a website that was appealing to users whilst maintaining a professional approach in the content. Thanks to Lesniak Swann we now have an eCommerce website that complements the brand identity, and improve the customers’ buying experience.”

Simon Nicklin, Senior Programmer at Lesniak Swann, said “The site has been built with the customer in mind. We’ve made the purchasing process as smooth and streamlined as possible, and have optimised the site for conversion and search. The elastic nature of the predictive search function is at the cutting edge of this technology, and we’re really pleased to be able to incorporate this into the new site.”

Staffordshire’s leading integrated marketing agency Lesniak Swann is nominated for national Marketing Award

Staffordshire-based integrated marketing agency Lesniak Swann is celebrating after being nominated for a prestigious industry award. The Drum, the marketing industry’s leading publication, has announced the nominations this week for their Marketing Awards 2013, and Lesniak Swann is amongst the select agencies to feature.

Nominated in the category of Brand Extension Strategy of the Year for their work with Allett Mowers, the team at Lesniak Swann are delighted to have been selected.

Mark Lesniak, founder, commented “to be nominated for this award is a real honour. We’re up against some big, global agencies representing brands like Samsung and Douwe Egberts, and we’re extremely proud to be representing creative talent in Staffordshire and the Midlands. Working with a brand like Allett, which is steeped in British manufacturing heritage, has been a fantastic experience.”

Lesniak Swann helped Allett, who are also based in Staffordshire, to launch a domestic range of mowers in 2012. Allett are the preferred mower of professional groundsmen, and wanted to expand into the domestic market with a brand new range of mowers. Lesniak Swann conducted in-depth research before working closely with Allett and their distributors to develop a new brand identity and marketing strategy. The global product launch was extremely successful, with record numbers of pre-sales and a 50% increase in distributors. There is a more detailed case study of the work here.

The winners will be revealed at The Drum’s Marketing Awards ceremony in May. Until then, the team at Lesniak Swann will be keeping their fingers crossed, whilst continuing work on several other major award-worthy campaigns!

Efficient marketing communications from Lesniak Swann for Ecobuild 2013 exhibition

At Lesniak Swann, the emphasis is very much on creating efficient, effective campaigns, and the latest campaign for ventilation solution specialists Nuaire is no exception. In fact, exhibiting at Ecobuild 2013 was the perfect opportunity to marry the energy-efficient technology of their systems with an energy-efficient communications campaign from Lesniak Swann. 

Over 1,500 organisations at Ecobuild (taking place this week) are showcasing the entire range of sustainable construction products for new build, refurbishment, residential and commercial projects. To ensure they had maximum impact at the event, Nuaire enlisted Lesniak Swann to design their exhibition materials and supporting communications. And in the true spirit of the event, the team at Lesniak Swann designed a campaign highlighting the efficiency of the product, and have executed it in a highly efficient manner. 

By targeting the right audiences ahead of the exhibition with emailer invites, adverts and web banners, and using the right messages for the target audience once they are at the exhibition, Lesniak Swann is ensuring that the campaign is not only efficient, but also has the maximum impact. 

Efficient and effective; a targeted campaign from Lesniak Swann for Nuaire

Nuaire’s leading campaign message is: “We put our energy into efficient ventilation.” With Lesniak Swann putting their energy into efficient communication, Nuaire are reaping the benefits of a greater return on marketing spend, by delivering the right message, to the right people, at the right time, with a highly efficient, highly effective campaign.


Andy Mudie, Marketing Manager at Nuaire, commented: “We have been really impressed with Lesniak Swann again. They delivered the work on time, on budget, and have really understood our concept. We’re looking forward to working with them again on the next campaign.”

Alex Swann, director at Lesniak Swann, said: “With efficiency at the heart of Nuaire’s concept, we really wanted to ensure that their campaign was as efficient as possible, to mirror their product values in all of their communications. By ensuring that the campaign was highly targeted, we have avoided wasting any energy communicating with the wrong people, and have concentrated on delivering the right message to the right people.”

Consolidated, bespoke and updated; Lesniak Swann delivers a brand new group website for Social Housing client Calico

With three separate websites to manage, social housing provider Calico wanted an easier-to-use system that would better reflect their expanding range of services online. When the time came for an update, Calico selected Staffordshire-based integrated communications agency Lesniak Swann to redesign the websites. With 10 years’ experience with social housing clients and an expert web team, Lesniak Swann was able to design a solution to perfectly fit Calico’s needs. 

Rather than rework the three sites separately, Lesniak Swann were tasked with consolidating the sites into one easy-to-manage group website. The comprehensive new site is designed to benefit Calico’s residents, with a user-friendly interface, fresh graphics and a host of new features. A range of additional functions are now available, including a job module which manages residents’ online job searches and applications, and geo-area-coding features that enable residents to search for events and services by postcode. Offering increased functionality and a bespoke content management system, the new site also allows the Calico team to manage the site more easily themselves, and has the flexibility to be expanded with additional modules as needs arise.

The responsive site has a host of user-friendly features

The new website is launching this week, and Calico is looking forward to a website which lives up to their ethos of providing quality services that make a difference to people’s lives.

Darryl Baker, Marketing and Communications manager at Calico, has been impressed with Lesniak Swann’s attention to detail, and processes that incorporate the wider objectives of the website, such as the Ecosystem Plan. Darryl commented:

“As a growing, diverse organisation with a wide variety of clients, we recognised that we needed a website that not only reflected the full range of services we currently provide, but one that can continue to keep up with our business growth.”

Staffordshire health and fitness venue strengthens its business with Mpowering campaign from Lesniak Swann

Already having Staffordshire's leading health club to his name, when influential entrepreneur Mo Chaudry secured a second gym site in Newcastle-under-Lyme, he had just 8 weeks to transform the venue to match the state-of-the-art facilities at his original club, and to attract a new membership. Keen to expand the business, and offer the complete lifestyle experience to a wider audience, Mo turned to Staffordshire’s leading marketing communications agency Lesniak Swann.

With extensive experience in brand development, Lesniak Swann designed a campaign to promote the new club, M Club 2, whilst cementing M Club 1 as the premier health and fitness venue in Staffordshire. An introductory membership fee of £29.95 was offered to those who signed up before the club launched, and the campaign was developed to reach as wide an audience as possible, using outdoor media and direct mail.

The concept for the campaign, “MPower Your Life” was designed to communicate the fact that M Club is more than just a gym, offering a complete lifestyle facility. Combining outdoor and direct mail methods, Lesniak Swann ensured that residents of Newcastle-under-Lyme and Stoke-on-Trent were familiar with the M Club brand, and associated it with a premium fitness facility.

The Mpower Your Life campaign ran using outdoor media and direct mail

The fantastic introductory offer, coupled with the extensive marketing campaign, has resulted in a massive uptake of members before the gym opened its doors for the first time last week. Over 1400 members have already signed up, and as news of the prestigious facilities spreads, Mo is confident that this will continue to rise over the coming weeks.

Mo Chaudry commented, “I chose to work with Lesniak Swann for two reasons. Firstly, they understand the strategy behind developing a brand proposition. Secondly, they fit with my preference of using excellent Staffordshire suppliers where possible.”

Mark Lesniak, director at Lesniak Swann, said, “Exercising our brand expertise, we have been able to strengthen the M Club proposition, whilst growing the brand and increasing membership. And all without breaking a sweat; being based locally to M Club we have been able to work closely with Mo to develop a campaign that has delivered excellent results.”

To find out more about how working with Lesniak Swann can get your brand into shape, visit www.lesniakswann.com

Making a splash: Lesniak Swann delivers a speedy solution for specialist swimwear client

Staffordshire-based integrated communications agency Lesniak Swann has been helping one of its clients deliver clearer communications with a new product catalogue. Kiniki is a leading tan-through swimwear specialist selling to a global market, and needed the new catalogue producing quickly ready for the launch of their January Sale.

With a proven track record in catalogue production, good creative ideas and based locally to Kiniki’s head office in Newcastle-under-Lyme, Lesniak Swann was commissioned to design the 48 page catalogue towards the end of 2012, with just a month to complete the project. Diving straight in at the deep end, Lesniak Swann were able to draw from their combined 40 years experience developing and producing effective catalogues in a huge variety of sectors, from electronics and furniture to fashion and ceramics, to deliver the catalogue on-time and on-budget. 

The 48-page January Sale catalogue 

Drawing from their experience in off-the-page selling techniques, Lesniak Swann have ensured that the catalogue is designed to maximise sales, showing the product clearly with the right levels of detail to help make the crucial purchasing decision.

Kiniki’s success in the global swimwear market is based on their values of quality work designed and handcrafted in England, and using a local agency to promote their brand was important to the company.

Frederike Dammé, Business Development Executive at Kiniki, commented “We really enjoyed working with the team at Lesniak Swann and are very happy with the result. The January Sale Catalogue has been such a great success, and we are looking forward to working with Lesniak Swann on the next catalogue.” 


For Lesniak Swann, having another global client based just around the corner is testament to the region’s growth and success. Alex Swann, director at Lesniak Swann, commented “It’s always great to work with another successful local firm, as we are passionate about our region’s development. Many of our local clients are doing extremely well, and we are very proud to be playing a part in contributing to the growth of the local economy.”

Flourishing agency helps garden centre website to blossom

With an existing website already generating significant sales, Jackson’s Nurseries in Staffordshire were looking to enhance their offering without damaging their SEO and turnover. Although the existing site performed well, it was difficult to navigate and problematic to manage. After realising that they needed to stay ahead of the competition in terms of functionality and design, as well as sales, Jackson’s approached Lesniak Swann, Staffordshire’s leading integrated communications agency, to completely redesign the site.

Lesniak Swann have more than doubled the size of their web/eCommerce department this year, meaning that Jackson’s could benefit from the technical know-how and strategic thinking of the fully integrated team to help them achieve their own business growth.

The result is a site that has a streamlined purchasing process, reassuring and inspiring confidence in those visitors who are unsure about online shopping. The new site also includes additional features to help buyers select their ideal plants and seek gardening advice. The quality of the off-line product is reflected in the new design, which is both aesthetically attractive and functionally superior, with a bespoke Content Management System that allows the team at Jackson’s to manage the site themselves.

The new website is due to be launched fully in the New Year, and the beta site is already taking orders and performing well.

The new website helps customers chose their ideal plants

Mark Lesniak, director at Lesniak Swann, commented “It’s always a challenge to upgrade a site that is performing well. The existing site had fantastic SEO and it was vital that we did everything we could to protect its key search terms and page ranking.”

Roger Jackson, MD of Jacksons Nurseries, commented “we are proud of our excellent reputation locally based on quality and value gardeners can trust. Jacksons Nurseries grow very wide range of plants and stock everything needed for the garden at our Garden Centre on Thorney Edge Road, Bagnall in the Staffordshire Moorlands. Our fantastic sales team offer expertise and advice only available from nurserymen and professional growers. The Tea Room has views over the beautiful Staffordshire Moorlands and beyond and offers homemade produce daily. We are delighted to now add to our portfolio with the launch of the new website. Lesniak Swann have been absolutely superb and as a result we are confident that our internet sales and garden centre reputation on the internet can continue to grow”