Staffordshire-based integrated marketing agency Lesniak Swann is celebrating after being nominated for a prestigious industry award. The Drum, the marketing industry’s leading publication, has announced the nominations this week for their Marketing Awards 2013, and Lesniak Swann is amongst the select agencies to feature.
Nominated in the category of Brand Extension Strategy of the Year for their work with Allett Mowers, the team at Lesniak Swann are delighted to have been selected.
Mark Lesniak, founder, commented “to be nominated for this award is a real honour. We’re up against some big, global agencies representing brands like Samsung and Douwe Egberts, and we’re extremely proud to be representing creative talent in Staffordshire and the Midlands. Working with a brand like Allett, which is steeped in British manufacturing heritage, has been a fantastic experience.”
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Lesniak Swann helped Allett, who are also based in Staffordshire, to launch a domestic range of mowers in 2012. Allett are the preferred mower of professional groundsmen, and wanted to expand into the domestic market with a brand new range of mowers. Lesniak Swann conducted in-depth research before working closely with Allett and their distributors to develop a new brand identity and marketing strategy. The global product launch was extremely successful, with record numbers of pre-sales and a 50% increase in distributors. There is a more detailed case study of the work here.
The winners will be revealed at The Drum’s Marketing Awards ceremony in May. Until then, the team at Lesniak Swann will be keeping their fingers crossed, whilst continuing work on several other major award-worthy campaigns!
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