New website from Lesniak Swann helps eCommerce business run smoothly for Morris Lubricants Online

Now running like a well-oiled machine, Morris Lubricants Online’s new eCommerce website has a streamlined user experience, and additional functionality. A complete redesign and platform upgrade, with fresh graphics and a user-friendly navigation system, ensures that customers find the products they need as easily as possible. Previously, it took up to three clicks to reach a product page; this has been reduced to a single click, funnelling customers more efficiently.

Straight-forward, secure checkout procedures help to keep conversion rates high, whilst tailored product suggestions and promotions help to add value to the customer journey. An intelligent predictive search function and bespoke product finder make it easy to select the right product, further enhancing the conversion rate of the site.

Having been trading online for several years, Morris Lubricants Online had a substantial amount of search engine optimisation factors on their existing site, but this was protected during the build using 301 redirects, and the new site continues to benefit from the existing site’s SEO.

With extensive experience in eCommerce website design and build, +Lesniak Swann have completed the site in time for one of the busiest periods of the year, as motor enthusiasts prepare their vehicles for the summer season.

The new site launches this week, and Morris Lubricants Online are looking forward to reaping the benefits of a site built with the customer journey in mind.

www.morrislubricantsonline.co.uk

Geoff Lawton from Morris Lubricants Online commented: “It was +Lesniak Swann's brief to develop an eCommerce website that both showed off our excellent products and made the business of selling them online much easier. The challenge was to develop a website that was appealing to users whilst maintaining a professional approach in the content. Thanks to Lesniak Swann we now have an eCommerce website that complements the brand identity, and improve the customers’ buying experience.”

Simon Nicklin, Senior Programmer at Lesniak Swann, said “The site has been built with the customer in mind. We’ve made the purchasing process as smooth and streamlined as possible, and have optimised the site for conversion and search. The elastic nature of the predictive search function is at the cutting edge of this technology, and we’re really pleased to be able to incorporate this into the new site.”

Staffordshire’s leading integrated marketing agency Lesniak Swann is nominated for national Marketing Award

Staffordshire-based integrated marketing agency Lesniak Swann is celebrating after being nominated for a prestigious industry award. The Drum, the marketing industry’s leading publication, has announced the nominations this week for their Marketing Awards 2013, and Lesniak Swann is amongst the select agencies to feature.

Nominated in the category of Brand Extension Strategy of the Year for their work with Allett Mowers, the team at Lesniak Swann are delighted to have been selected.

Mark Lesniak, founder, commented “to be nominated for this award is a real honour. We’re up against some big, global agencies representing brands like Samsung and Douwe Egberts, and we’re extremely proud to be representing creative talent in Staffordshire and the Midlands. Working with a brand like Allett, which is steeped in British manufacturing heritage, has been a fantastic experience.”

Lesniak Swann helped Allett, who are also based in Staffordshire, to launch a domestic range of mowers in 2012. Allett are the preferred mower of professional groundsmen, and wanted to expand into the domestic market with a brand new range of mowers. Lesniak Swann conducted in-depth research before working closely with Allett and their distributors to develop a new brand identity and marketing strategy. The global product launch was extremely successful, with record numbers of pre-sales and a 50% increase in distributors. There is a more detailed case study of the work here.

The winners will be revealed at The Drum’s Marketing Awards ceremony in May. Until then, the team at Lesniak Swann will be keeping their fingers crossed, whilst continuing work on several other major award-worthy campaigns!

Efficient marketing communications from Lesniak Swann for Ecobuild 2013 exhibition

At Lesniak Swann, the emphasis is very much on creating efficient, effective campaigns, and the latest campaign for ventilation solution specialists Nuaire is no exception. In fact, exhibiting at Ecobuild 2013 was the perfect opportunity to marry the energy-efficient technology of their systems with an energy-efficient communications campaign from Lesniak Swann. 

Over 1,500 organisations at Ecobuild (taking place this week) are showcasing the entire range of sustainable construction products for new build, refurbishment, residential and commercial projects. To ensure they had maximum impact at the event, Nuaire enlisted Lesniak Swann to design their exhibition materials and supporting communications. And in the true spirit of the event, the team at Lesniak Swann designed a campaign highlighting the efficiency of the product, and have executed it in a highly efficient manner. 

By targeting the right audiences ahead of the exhibition with emailer invites, adverts and web banners, and using the right messages for the target audience once they are at the exhibition, Lesniak Swann is ensuring that the campaign is not only efficient, but also has the maximum impact. 

Efficient and effective; a targeted campaign from Lesniak Swann for Nuaire

Nuaire’s leading campaign message is: “We put our energy into efficient ventilation.” With Lesniak Swann putting their energy into efficient communication, Nuaire are reaping the benefits of a greater return on marketing spend, by delivering the right message, to the right people, at the right time, with a highly efficient, highly effective campaign.


Andy Mudie, Marketing Manager at Nuaire, commented: “We have been really impressed with Lesniak Swann again. They delivered the work on time, on budget, and have really understood our concept. We’re looking forward to working with them again on the next campaign.”

Alex Swann, director at Lesniak Swann, said: “With efficiency at the heart of Nuaire’s concept, we really wanted to ensure that their campaign was as efficient as possible, to mirror their product values in all of their communications. By ensuring that the campaign was highly targeted, we have avoided wasting any energy communicating with the wrong people, and have concentrated on delivering the right message to the right people.”