Efficient marketing communications from Lesniak Swann for Ecobuild 2013 exhibition

At Lesniak Swann, the emphasis is very much on creating efficient, effective campaigns, and the latest campaign for ventilation solution specialists Nuaire is no exception. In fact, exhibiting at Ecobuild 2013 was the perfect opportunity to marry the energy-efficient technology of their systems with an energy-efficient communications campaign from Lesniak Swann. 

Over 1,500 organisations at Ecobuild (taking place this week) are showcasing the entire range of sustainable construction products for new build, refurbishment, residential and commercial projects. To ensure they had maximum impact at the event, Nuaire enlisted Lesniak Swann to design their exhibition materials and supporting communications. And in the true spirit of the event, the team at Lesniak Swann designed a campaign highlighting the efficiency of the product, and have executed it in a highly efficient manner. 

By targeting the right audiences ahead of the exhibition with emailer invites, adverts and web banners, and using the right messages for the target audience once they are at the exhibition, Lesniak Swann is ensuring that the campaign is not only efficient, but also has the maximum impact. 

Efficient and effective; a targeted campaign from Lesniak Swann for Nuaire

Nuaire’s leading campaign message is: “We put our energy into efficient ventilation.” With Lesniak Swann putting their energy into efficient communication, Nuaire are reaping the benefits of a greater return on marketing spend, by delivering the right message, to the right people, at the right time, with a highly efficient, highly effective campaign.


Andy Mudie, Marketing Manager at Nuaire, commented: “We have been really impressed with Lesniak Swann again. They delivered the work on time, on budget, and have really understood our concept. We’re looking forward to working with them again on the next campaign.”

Alex Swann, director at Lesniak Swann, said: “With efficiency at the heart of Nuaire’s concept, we really wanted to ensure that their campaign was as efficient as possible, to mirror their product values in all of their communications. By ensuring that the campaign was highly targeted, we have avoided wasting any energy communicating with the wrong people, and have concentrated on delivering the right message to the right people.”