With a proven track record in catalogue production, good creative ideas and based locally to Kiniki’s head office in Newcastle-under-Lyme, Lesniak Swann was commissioned to design the 48 page catalogue towards the end of 2012, with just a month to complete the project. Diving straight in at the deep end, Lesniak Swann were able to draw from their combined 40 years experience developing and producing effective catalogues in a huge variety of sectors, from electronics and furniture to fashion and ceramics, to deliver the catalogue on-time and on-budget.
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| The 48-page January Sale catalogue |
Drawing from their experience in off-the-page selling techniques, Lesniak Swann have ensured that the catalogue is designed to maximise sales, showing the product clearly with the right levels of detail to help make the crucial purchasing decision.
Kiniki’s success in the global swimwear market is based on their values of quality work designed and handcrafted in England, and using a local agency to promote their brand was important to the company.
Frederike Dammé, Business Development Executive at Kiniki, commented “We really enjoyed working with the team at Lesniak Swann and are very happy with the result. The January Sale Catalogue has been such a great success, and we are looking forward to working with Lesniak Swann on the next catalogue.”
For Lesniak Swann, having another global client based just around the corner is testament to the region’s growth and success. Alex Swann, director at Lesniak Swann, commented “It’s always great to work with another successful local firm, as we are passionate about our region’s development. Many of our local clients are doing extremely well, and we are very proud to be playing a part in contributing to the growth of the local economy.”
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