Staffordshire based integrated marketing agency Lesniak Swann has developed a cutting-edge website for market-leading manufacturer Thomas Dudley.
Established in 1920, Thomas Dudley engineers a range of bespoke iron castings and bathroom products. With a reputation of manufacturing excellence, Thomas Dudley were looking for a website that would reflect their values of quality, reliability and innovation. After deciding to produce a new website, the company invited a number of consultancies to pitch for the contract and selected Lesniak Swann towards the end of 2012. With over 10 years’ experience creating award-winning websites, Lesniak Swann impressed the team at Thomas Dudley with their unique approach to the design and build process, with a well-researched user-journey plan.
Andy Burton, Marketing Manager at Thomas Dudley explained “The Lesniak Swann team really impressed us with their understanding of our business and how we wanted to develop over the next five years. They placed themselves in the shoes of the user and presented a well thought out journey plan, mapping how visitors would navigate through the site. In addition, their people driven approach and technical know-how were unique and really stood out”.
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| The new site adopts a clean, modern design |
The new site, which can be found at www.thomasdudley.co.uk , adopts a clean, modern design and is compatible with static and mobile platforms. Easy to use product filters and site navigation also allow most products to be found with four or five clicks. Informative video clips, social media streaming and the latest search engine optimisation tools have also been integrated.
The new site launched this week, and has already been very warmly received. Andy Burton added “we are delighted with both our decision to select Lesniak Swann and the website they have created. The site positions us as a forward-thinking, innovative organisation and we are already discussing a number of other online projects with them”.
Mark Lesniak, director at Lesniak Swann, said “we are seeing an increasing number of businesses come to us because of our unique approach to website design and build, particularly when handling large quantities of products with detailed specifications. It’s not just about the site looking great, it must be a great performer functionally too; optimised for navigation, search, and conversion.”
To find out more about award-winning website design and build, visit www.lesniakswann.com

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