With an outdated existing website, that was difficult to navigate and impossible to update, Congleton Town Council realised that they needed to create something new that was fit for purpose. The council awarded the design and build of the new site to us in 2011, trusting in our 10 years experience and technical know-how. Out went the tired, old site, and in came a fresh-looking site, that is as easy-to-use as it is beautiful.
And now the investment has paid off; the Council has just won “Best Website” at the Cheshire Community Awards 2012.
The new site offers the best of both worlds to the council, in terms of ease-of-use for both the end-user and the staff who update the website. Before the new site was built, making changes was extremely complex and technical, and consequently the information was out-of-date and rarely refreshed. With the new content management system (CMS), a non-technical member of staff is able to update the website on a daily basis, providing accurate information on news and events. And as the Council’s needs grow, so too can the website; the system is designed so that additional modules can be ‘plugged in’ or custom-built as necessary.
The entire process, from concept through to build and launch, took around 4 months, and traffic to the website has grown by an average of 1000%. The site now ranks number 1 in Google for searches related to Congleton, a key priority for the Town Council, as it was previously being outranked by non-council maintained sites.
Jackie MacArthur, Town Centre and Marketing Manager, said “There’s so much going on in Congleton that we wanted a lively, modern and fresh website. A local company, Cyberzia (now part of Lesniak Swann), designed and built the new site and trained Congleton Town Council staff on the content management system so that we can keep it up to date. Since the launch in September 2011 we have continued to work together to improve and develop this much – admired, award winning website”
To find out how Lesniak Swann could deliver an award-winning site for you, designed around your needs, contact Alex Swann on 01782 284503.
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